Image is EVERYTHING pt. 2

Ok so allow me to continue where I left off on Image is Everything pt.1. So basically I was facing a problematic situation. This situation being the 5 minute clip I was to release for Hustle 101 The Movie was not as good as I thought it was. At this point, I'm sweating bullets. Putting out a bad video would have HORRIBLE, TERRIBLE, BAD EFFECTS. My whole promotional method to this point has been based on putting out good content, which our loyal following has virally spread through sites like facebook. If we were to not put out a solid video, we would not have a leg to stand on.

So I thought to myself, self what is it that we could use to represent this creation we've been working on for the past 5 months. Then it hit me....CONTROVERSY SELLS. I thought to myself, what is the most controversial clip we have, one that will get people talking even if they don't know much about party promotions. And then it happened...

I thougt about the most controversial clip we had. A clip in which members from rival promotions group Hittsquad & NVUS Ent. go back and forth throwing shots at each other. For people in our most loyal fan base who understand the history behind these two groups I knew it would shock them. For people outside of Atlanta or unaware of the promotions scene I knew it would make them want to know more. Check out the video here...




So after making a few changes to the footage we had we put the video up. And literally the facebook video had 40 comments within 4 hours. Over 70 comments in two days. Heres the link to the facebook video ( What helped us was the tension onscreen actually spilled over to the comment section and NV.us and Hittsquad members went back forth over the comments. It was great as a promotional tool for sooooo many reasons.

1st- everytime someone comments on a video on facebook it pops up in their friends minifeeds......so with over 70 comments the viral spread of the video through that alone is ridicolous.

2nd- People found it so good they reposted the video themselves so that all their friends on facebook could see it....

3rd- People sprad the word telling other people they should watch the video.

Theres no way to track how much that one facebook video spread virally because facebook doesn't keep a video count....but it had to be crazy though. I had people telling me their friends in other states had saw it. So at the end of the day, the last second switched worked. Now its all about promoting for this Jan 7th online release date. Updates on that coming soon..

www.hustle101themovie.com